Despite having a disproportionate and growing percentage of the athlete population relative to the general population, there are no Black majority team owners in MLS or any of the five major professional sports leagues
Players
31 %
Coaches
10%
General Managers
3%
Team Presidents
3%
Majority Owners
0%
Now is the moment for a black-owned franchise to make its mark within Major League Soccer...
For Detroit to take its seat at the table.
Question to myself:
"What would a high-net-worth individual resonate with an all-black franchise?"
VIBES
Credits: Bruce Gilden
Credits: Michael Aboya
Credits: Michael Aboya
Credits: Adeolu Osibodu
Credits: Lachlan Bailey
Credits: Michael Aboya
Franchise Vision
This project laid the creative foundation for a pitch for a groundbreaking football franchise in Detroit, with majority ownership by people of color.
The goal: to attract high-net-worth individuals who are passionate about sports and driven to make a lasting impact.
What began as an investor presentation quickly evolved into a full brand story. We crafted a bold origin narrative, complete with a distinct identity and tone that embodied the franchise’s ambition. The result was a polished pitch deck that captivated potential investors and communicated a visionary future for the team.
Pitch Deck
Visual Identity
CLIENT
