In early 2023, we helped a friend launch their first coffee shop on a tight deadline. We designed a visual identity that not only launched the initial shop but had the flexibility to grow with the brand.

 

We started with a discovery workshop to capture the client’s vision, drawing out insights that shaped the brand’s positioning and aesthetic. The phonetic meaning of the brand name in the client’s native language became a key influence on the visual identity. The result: a cohesive brand ready for immediate execution and future expansion.